My lurking obsession with typefaces periodically surfaces on this blog in one form or another, and we’re overdue for a sighting. So thanks to Serious Eats for catching a story in Print magazine in which typeface designers Nick and Adam Hayes marvel at the discovery of a NYC street food vendor — in this case, the Calexico cart in SoHo — using their font:
“We’ve also found this strange use of Monark for a street vendor selling Mexican food [in Soho, New York City]. They used Monark for the menu and the logotype. I have no idea why a street vendor would use Monark to promote their services, because it was a typeface originally designed for a magazine. We love waiting and watching for our typefaces to pop up in the strangest places. This has got to be one of our favorites!”
My obsession with type doesn’t stem from its mathematical principles. Or the aesthetics of typeface design (serifs! spacing!). But rather in how typography is so different from the other creative arts: once a typeface is finished, the artist largely relinquishes control.
… and it’s how they meet again that’s the interesting part: In the Print magazine article, type designer Mark Simonson talks about how he receives junk mail in Felt Tip Roman, the typeface he designed after his own handwriting. His reaction? “It doesn’t fool me for a second.”
